Franchise Support NOW & Always

VP of Learning and Development, Jennifer Murphy, Explores Franchising with The NOW Massage

Jennifer Murphy, VP of Learning and Development with The NOW Massage, has been supporting franchise businesses for 12+ years. Since joining The NOW team in 2022, Murphy has been able to develop a robust training program from the ground up that has an impact on people at every level of the business. From front line team members to franchise owners and to a skilled group of massage therapists, everyone benefits from Murphy’s systems. In this interview, we learn more from Murphy about why The NOW is a franchise opportunity worth considering.

Learningand Development Team

What do you think is different about The NOW?

The NOW’s brand, guest, and team experience is unique, from the open and clean design aesthetic to the journey room with waves and canvas draping, which draws guests and team members in. The Brand Truths lay the foundation for a strong culture and supportive working environment. The Brand Truths attract great, like-minded people to be a part of The NOW team and help foster an authentic, kind, and caring environment.

How do you support The NOW franchise owners?

In Learning and Development, we support business operations through opening new locations, implementing sales training and tools for skill development, championing leader development, creating team onboarding, and supporting overall business training and development needs.

Learning and Development helps onboard franchise owners and their leadership teams to all things The NOW. Understanding the brand, brand truths, boutique operations, and the hiring, training, and onboarding of their boutique team. We take them through virtual training sessions and live, in-boutique training through our NOW University program.

One of the best parts of my team’s support is being on the ground the week leading up to a boutique opening to help the franchise owner and boutique leadership ensure their team is onboarded, trained to brand standards and protocol, and ready to deliver a great guest experience.

Why is this the right time to franchise with The NOW?

The NOW is a fast growing disruptor in the massage space. People feel connected to the brand, whether as guests or team members, and you can really feel the difference in the experience, not only with the design, but in the massage and enhancement offerings. The NOW Massage is a show-stopper in any market we enter.

What are you most proud of in your work with The NOW?

I am most proud of developing multifaceted onboarding resources for every NOW boutique team member to utilize to provide the best NOW experience to our guests and to feel confident in their knowledge and abilities to perform their jobs. It’s very exciting to see the business flourish and grow to NOW 50+ locations across the US! I can’t wait to see where we grow next.

Learn More about The NOW Massage Franchise

The NOW Massage franchise presents a groundbreaking business opportunity in the wellness sector, merging time-honored massage traditions with contemporary relaxation concepts. Offering aspiring franchise owners a chance to tap into a market hungry for holistic well-being experiences. By seamlessly harmonizing expertise, ambiance curation, and personalized client engagement, The NOW Massage creates an environment conducive to total relaxation.

With a commitment to enhancing wellness and an innovative business model, The NOW Massage stands out as a testament to the relevance of self-care in today’s society. For potential franchise owners exploring the path to entrepreneurship in the wellness industry, The NOW Massage offers a compelling journey filled with growth potential and the chance to contribute to the well-being of their communities. Learn more about this exciting franchise opportunity here. To start a conversation with our franchise team, fill out our inquiry form here. We look forward to hearing from you!

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