About The NOW
We founded The NOW Massage franchise with the belief that in today’s stressful, digitally driven society Self Care Is Essential. The NOW is designed as a refuge to help you disconnect from the outside world and reconnect within. We have differentiated ourselves from other spa and massage franchise concepts by connecting with the 152 million untapped Gen Z and Millennial generations and offering them a haven for self care.
Next-Level Self-Care
We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
We design our services to be convenient, affordable and high quality always. Guests choose from three signature massage styles and pair their service with a variety of exclusive enhancements.
Recognized by Forbes as a “stunning self-care oasis,” The NOW’s interiors are celebrated for their elevated aesthetic, inspired by exotic beachside destinations from around the world.
The Power of The NOW
The NOW’s popularity in the press and on social media was a groundbreaking development in the massage space and created the blueprint for how we connect with Millennials and Gen Z in each market.
With the 18-34-year-old demographic making up the largest spend in the category, we have the unique opportunity to disrupt the industry with our thoughtfully crafted massages, customizable enhancements, healing products, unique design aesthetic, and welcoming culture.
Starting NOW
The NOW is part of the Post Investment Group, which focuses on three sectors; health and wellness, real estate and consumer products. In 2015, co-founders Jason and Gara Post saw a void in the marketplace for high quality massage in an inspired setting, without the time commitment and cost of a traditional spa.
Success followed and The NOW scaled from one to four boutiques in 18 months. The journey to franchise began in 2019 and in less than two years, The NOW Massage reached the monumental achievement of signing its 100th location.
