About The NOW
Next-Level Self-Care
The NOW enters the $18B Massage Industry by creating an affordable yet luxurious experience for the untapped audience of 152M GenZ and Millennials. This membership based model offers an inspired space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. From initial setup to ongoing marketing and operational guidance, our Franchise Partners receive comprehensive support from a seasoned corporate team.
Starting NOW
The NOW, is part of the Post Investment Group, which focuses on three sectors; health and wellness, real estate and consumer products. In 2015, co-founders Jason and Gara Post saw a void in the marketplace for high quality massage in an inspired setting, without the time commitment and cost of a traditional spa. Success followed and The NOW scaled from one to four boutiques in 18 months. The journey to franchise began in 2019 and in less than two years, The NOW Massage reached the monumental achievement of signing its 100th location.
