The Industry

$63 Billion

Market Size of Health and Wellness Spa Sector

79%

of consumers believe wellness is important

$12 Trillion

Value of US
Wellness Industry

The NOW connects to the untapped audience of 152M Millennials + Gen Z in a meaningful way.

With the 18-34-year-old demographic making up the largest spend in the category, we have the unique opportunity to disrupt the industry with our thoughtfully crafted massages, customizable enhancements, healing products, unique design aesthetic, and welcoming culture.

chart displaying rev stream massage industry

Enhancements

Deep Tissue

Therapeutic technique used to concentrate on specific areas of muscle tension

Benefits: Reduces muscle pain. Restores mobility. Increases vitality.

Gliding Cupping

A Traditional Chinese Medicine technique that increases circulation and removes stagnation.

Benefits: Immune system support, clears toxins, lymphatic detox.

Hemp Calm Balm

Enjoy deeper relaxation with cooling peppermint, warming capsicum + broad spectrum hemp

Benefits: Calming. Reduces tension and stress. Restores tired muscles.

Herbal Heat Therapy

Herbal heat packs used on neck and back during treatment

Benefits: Increases relaxation. Decreases muscle tension. Relief from stress and anxiety.

Scalp Renewal

Stimulates the scalp using organic coconut oil

Benefits:Hydrates the roots. Encourages circulation. Relaxes the mind.

Gua Sha

A traditional Chinese medicine technique targeting areas with smooth rose quartz tools

Benefits:Promotes circulation. Soothes stiff muscles. Reduces inflammation.

Fresh Eyes

Soothing eye mask made with vitamins and antioxidants

Benefits:Hydrating and cooling. Reduces swelling. Anti-aging.

Prenatal Glow

Prenatal massage for expecting mothers 12+ weeks

Benefits:Eases muscle tension. Improves circulation. Reduces swelling. Promotes restful sleep.

Why The NOW?

Brand Truths

LIVE IN THE NOW

Be Present. Take time to recharge and reconnect within.


KINDNESS IS MAGIC

Positive energy always. Create a circle of warmth and compassion from welcoming guests to giving back to your community.


CARE FOR THOSE WHO CARE FOR OTHERS

Foster an environment where team members feel valued, recognized and rewarded.


AUTHENTICITY ALWAYS

Open and transparent communication with our inner circle and guests.

MANIFESTO

At THE NOW We Believe

The Power of touch can transform


At THE NOW We Believe

In a MOMENT

We Believe Silence is Luxury


Restore Your Body

Restore Your Soul


You Are The Master of Your Destiny

Be Unapologetic

Be Brave

Be Authentic

Be You

NOW in the News

The Process

INTRODUCTORY CALL

Speak with our Franchise Development team to learn the history of The NOW and will be available to answer any initial questions.

THE FDD REVIEW

Meet with our team for an in-depth review of our Franchise Disclosure Document. On this Zoom call we’ll walk through the investment, financial performance, and leadership team behind the brand.

TERRITORY REVIEW

An educational call with our Real Estate team to discuss market potential and proposed future territory. Get educated on our core customer, competitors, and co-tenant data.

EDUCATION & VALIDATION CALLS

Have the opportunity to speak with our Franchise Partners to get a firsthand account of the day-to-day operations and financials of The NOW. Additionally at this time we will provide introductions to financial lenders who are familiar with The NOW’s business model.

DISCOVERY DAY IN LOS ANGELES

A two-day experience in our corporate office and boutiques.  Meet with our executive team as well as a personal tour of our corporate boutique with our Co-Founder, Gara Post.

AWARD FRANCHISE AND CLOSING

Confirm market area, sign paperwork, pay franchise fee, and an official welcome to The NOW family.

costs graph image

The Financial Requirements

The Initial Investment

What Our Franchise Network is Saying NOW

Learn More NOW

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