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The NOW Massage: Your Path to Entrepreneurial Success
Welcome to The NOW Massage, where we combine kindness, an elevated aesthetic, and a commitment to first class service to create an unparalleled franchise opportunity. As you explore the world of wellness, let us share what makes The NOW Massage special, what sets us apart from the competition, and why choosing us is not only an investment in your entrepreneurial aspirations, but also in the well-being of a generation.

At The NOW, we’ve not only focused on a market of untapped Gen Z and Millennial individuals, who collectively account for over 45% of the US population, but also established a strong connection with them. We understand their desire for affordable luxury, and we’ve seamlessly blended premium massage services with a clean, modern design that incorporates natural materials, and is heightened by the scent of our signature Jasmine Coconut candles. Guests love to photograph themselves in The NOW’s “highly instagrammable” boutiques. The NOW’s popularity in the press and on social media created the blueprint for how we connect with Millennials and Gen Z in each market, and was a groundbreaking development in the massage space.

Mark Rado
DALLAS, TX
The strong brand aesthetic, focus on social media and passion from The NOW’s co-founders really convinced me that this was the right choice for me. I see The NOW as a major industry disruptor.

Lisa Caldwell-Meeks
SOUTH BAY, CA
The NOW Massage franchise was the only business opportunity that could inspire me to leave a lucrative 15 year career with a Fortune 500 company. Joining The NOW’s exclusive franchise system has given me direct access to a blueprint for success. The knowledgeable and supportive executive team, combined with a successful lifestyle brand disrupting the $7 trillion global wellness economy, made it the ideal investment for me.

Gil and Shannon Marques
DALLAS, TX
As tenured corporate executives searching for our first entrepreneurial franchise (during a pandemic!), we weren't 100% confident...until we were introduced to The NOW. The mission, the business model, the incredible team all made our decision process infinitely easier than expected. The market is absolutely craving what The NOW has to offer, and we're honored to be a part of the family that is making it all happen.

Jacob Lanning
HENDERSON, NV
I was first attracted to The NOW by the financial results they achieved at their four LA locations, but what really sold me was Gara and Jason’s approach to the franchisees. For me, the decision was less about what specific business I was going to start and more about who my partners were going to be. The NOW team has proven time and again that I have selected the right partners.
Design and Customization to Reimagine The Massage Space
The NOW Massage is more than just a massage concept, it’s a haven designed to relax your body and reset your soul. We are where you go to turn down the noise so you can listen to what your body needs. We say show up for yourself, so you can better support others.
Our boutiques redefine the concept of affordable luxury, combining premium massages with an ambiance that transports guests to the serenity of ocean waves and sandy shores. Our meticulous attention to detail is evident in every element, from the canvas draping that separates therapy spaces to the minimalist design themes that evoke a sense of calm. This immersive experience, from the signature scented candles to the cozy sheepskin throws, isn’t just visually captivating, it’s an integral part of the experience that defines The NOW Massage and leaves our guests relaxed and renewed.
What truly sets The NOW Massage apart is our dedication to crafting a distinct menu of services that cater to each guest’s needs. Massage therapists at The NOW receive advanced training on the custom menu that goes far beyond the traditional modalities, and are designed specifically for stress relief, relaxation, and muscle recovery. Guests can choose between three signature Swedish-inspired massage styles, including: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can pair their service with a variety of custom, exclusive enhancements, such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body.

The NOW’s Ritual Membership offers guests an opportunity to make massages a part of their monthly or bi-monthly self-care routine, with packages that include VIP benefits, exclusive perks, gifts and more.
A Foundation of Collaboration and Care
The NOW’s franchise opportunity is an invitation to join a community that values authenticity, kindness, and the benefits of self-care. Our distinctive design aesthetic creates an open, and inviting space, while our journey room with the sound of ocean waves and canvas draping draws in both guests and team members, fostering a unique sense of calm. Our Brand Truths form the foundation of a culture that attracts like-minded individuals, establishing an environment where communication thrives and compassion is paramount.

Embark on a franchising journey that redefines wellness and entrepreneurship. At The NOW, we’re not just offering a massage boutique franchise, we’re offering an opportunity to be part of a business that offers purposeful profits. Together, let’s shape the future of self-care. Our franchise team is ready to stand by your side every step of the way.
Invest in a Franchise with The NOW Today
To learn more about The NOW Massage franchise opportunities, fill out our inquiry here, and we’ll start a conversation with you about your business goals. We look forward to learning more about you NOW!